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Walk through Jagadhri market or the industrial belt near Yamunanagar and you’ll hear something you wouldn’t have five years ago — a plywood trader asking his nephew what “reach” means on Instagram, a paper mill owner wanting to know if Google Ads actually work or if it’s just money down a hole. Something’s shifted. I […]

Five years ago, a marketing certification meant you knew SEO, could run a Google Ads campaign, and understood email funnels. That’s not what employers are hiring for anymore. AI now handles a lot of the execution work — drafting copy, testing ad variations, optimizing bids, even holding basic customer conversations. What used to be an